Elon Musk thinks it’s personal
At the New York Times DealBook conference yesterday Musk said about advertisers leaving Twitter/X in droves after his stupid antisemitic remarks:
I hope they stop. Don’t advertise,” Musk told interviewer Andrew Ross Sorkin. “If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is.
This indicates he thinks it’s about him personally. It clearly is not as he’s already said all kinds of outlandish things that didn’t cause these companies to suspend advertising. They don’t give a damn about him personally. It’s not about blackmail, it’s about business. Why would any company want to be associated with a platform in which the CEO (well, he’s not the CEO in title. But he is in spirit) is posting antisemitic remarks and risk losing money over it? Plenty of other places to advertise that don’t have the same risk.
Nobody should assume there is some sort of altruism here by any of these corporations. They’re doing it because it will hurt the bottom line by being associated with Twitter/X. If this were the old Twitter where Musk was just a user, and not the CEO/CTO/whatever, you better believe they’d still be there running ads.